About Us

ZQ was established in 2017 on a single promise: to be real. No gimmicks. No inflated claims. No paid faces telling you what your skin needs. Just pure, effective formulations that speak for themselves—and deliver.

What We Believe

We believe in skincare that doesn’t just look good on shelves but actually works—rooted in authentic ingredients, backed by science, and refined through real feedback from real people. Every bottle we craft is guided by three unwavering values:

Authenticity: We never follow trends—we follow truth. Our products are formulated with purpose, not popularity. What you see is what you get.
Excellence: From sourcing to bottling, nothing leaves our lab until it meets the highest standards of performance and safety. Our benchmark is not “good enough.” It’s exceptional.
Integrity: We’re transparent about what’s inside our products, and what’s not. No shortcuts. No inflated promises. Just honest results that build trust over time.

How We’re Different

Unlike most skincare brands, we don’t rely on third parties for what goes into our products. We source our ingredients, formulate in-house, and even manage our own packaging. This vertical integration gives us a distinct edge—ensuring both superior quality and unmatched value.

We don’t cut corners. We cut out what isn’t necessary—so every rupee you spend goes into real results.

We also don’t put our products on sale just to lure buyers or play the discount game. Our pricing reflects the genuine value of our craftsmanship—and we refuse to undervalue it.

At ZQ, we believe in slow beauty: our products are released annually after months or even years of research, testing, and refinement. We don’t launch often—we launch when it’s right. Because your skin deserves patience, not pressure.